Z012 – How to measure the success of a brand positioning

In an increasingly competitive and dynamic business landscape, brand positioning plays a vital role for businesses. But how to measure the success of a brand positioning? In fact, knowing the effectiveness of your brand positioning is essential: not only will it allow you to adapt to changing consumer needs, but it will also help you […]

Z011 – How to build an effective brand positiong strategy

In a constantly evolving world, where competition is ever stronger, brand positioning represents a fundamental pillar for the success of any company. Building a unique and distinctive identity, capable of leaving an indelible mark on the minds of consumers, is essential to stand out from competitors, capture the public’s attention and win their trust. All […]

Z010 – Assessing the attractiveness of a foreign market in three stages

International expansion offers exciting growth and development opportunities for companies of all sizes and industries. However, choosing the most promising foreign markets for internationalization expansion is a crucial strategic decision requiring careful analysis and planning. In an ever-changing globalized economic landscape, understanding how to find the countries with the greatest potential for our company is […]

Z009 – 5 steps to manage cultural challenges in business internationalization

When undertaking a business internationalization process, it is essential to thoroughly understand the culture of the target country. This is the only way to avoid mistakes due to lack of knowledge of traditions, beliefs and values that could cost you dearly. In this article we will look at how to overcome the cultural and linguistic […]

Z006 – Why branding is critical for SMEs?

Branding is a crucial aspect of a company’s success, whether it is a multinational corporation or an SME, a “small and medium-sized enterprise”, a type of business that is an essential part of many countries’ economic and social landscape. In an increasingly competitive market, branding is a crucial factor in getting noticed and standing out […]

Z005 – What is brand positioning?

“Brand positioning” or “brand positioning” is a fundamental concept for any marketing strategy, which is particularly important for companies aiming for internationalization. Brand positioning can make the difference between the success and failure of a business. It concerns the public’s perception of a brand in comparison to its competitors and the values that brand represents […]

Z004 – What is meant by SME?

In a domestic business landscape, “SMEs” are often mentioned, but exactly what are we referring to when we talk about SMEs? In essence, what are SMEs? Let’s see it in detail in this article. What are and how are SMEs classified SME stands for “Small and Medium Enterprise.” In most countries, the definition of small […]

Z003 – How business internationalization consulting is conducted

International expansion offers many advantages to companies, but being able to effectively manage the internationalization process is often a challenge in which many companies-particularly SMEs have great difficulty. But where is it possible to find support for the internationalization of businesses? If you want to successfully develop your company’s overseas expansion, the best way to […]

Z002 – What motivates a business to go international?

Business internationalization is a process that allows a company to expand and take advantage of new business opportunities outside its national borders. Internationalization occurs, for example, when an enterprise exports or sells its products abroad, when it establishes joint ventures or strategic alliances with foreign partners, when it implements foreign direct investment or relocation operations, […]

Z001 – What internationalizing means for a business?

What is business internationalization? In the corporate world we hear more and more about “internationalizing businesses,” but what exactly is meant by this expression? What does it mean to internationalize? In this article we will look in more detail at what it is and how it works. What internationalizing means for a business? As can […]