BUILD A SOLID AND FUTURE-PROOF BUSINESS BY EXPLORING NEW MARKETS

Stand out and emerge, thanks to a practical, unique and bespoke method that has already been successfully tested by other companies in your same industry

To expand a business abroad is becoming more complex by the day, and now relying solely on a company's internal resources is becoming inadequate to tackle the new challenges posed by global markets

International competition, language and cultural barriers, constantly evolving local regulations and standards, logistics and transportation, subsidized finance, marketing and promotion, IP protection … the field on which to extricate oneself is becoming more and more complex and articulated, and if it is true, as it is, that there is no lack of professional profiles capable of dealing with each and every of the above issues, it is equally certain that many entrepreneurs lack a right-hand man, an alter ego, to help them out with the strategic vision and management of the big picture.
 
The most severe problem we all have to confront ourselves with today, however, is primarily one: we are overwhelmed with product offerings of every kind, cost and origin, and emerging from this incredible supply is a primary challenge- so how do we stand out from this background noise and get noticed?
 
We can only do this by offering our clients an emotional, transformational journey focused on the benefits of our solution, but this requires a higher degree of sophistication vs any other form of approach we were formerly used to. So here I can help you come up with such a strategic proposition, to detach your business from the competition and make a difference in the eyes of your target audience.

A HANDS-ON METHOD

Many years of direct experience gained concretely in the field will bring your company a number of tangible benefits:


1. Local market knowledge: through direct experience gained in several foreign countries, a marketing strategy based on hands-on experience you will benefit from detailed experience of local markets, including an understanding of consumer behaviors and preferences, market trends, and specific challenges your company will face.


2. Adapting to market needs: understanding how to adapt your products and services to the needs of the local market, taking into consideration cultural differences and specific regulations of the target country;


3. Increased efficiency: a first-hand experience can enable you to identify the most effective marketing strategies, eliminating unnecessary expenses and maximizing results.


4. Lasting business relationships: through practical expertise and an extensive relationship network established over the years, long-term business relationships based on trust and mutual respect can be established with customers, suppliers and business partners.


5. Risk reduction: a strategy based on practical knowledge can help your company avoid costly mistakes and unnecessary risks, minimizing losses and maximizing profits.

A UNIQUE METHOD

Here are some of the main benefits:
 
1. Differentiation: to set the company apart from competitors and enable it to offer unique value to its customers.
 
2. Adaptability: thanks to the experience gained in different markets, a unique strategy to be adapted to the specific needs of each target country, helping your company meet the demands of local consumers
 
3. Innovation: to encourage innovation and creativity in marketing strategies, enabling you to identify new market opportunities and develop innovative products and services to meet clients’ needs
 
4. Flexibility: to be flexible and adapt to changes in the market, trends and consumer needs, while remaining competitive and ready for new challenges
 
5. Proven success: the experience gained over the years testifies to the success of a unique marketing strategy, enabling the company to look forward to expanding into new markets with confidence

A BESPOKE METHOD

To make the most out of the resources already available in-house and optimize the use of the marketing budget.


To begin with, we can identify those assets already available that can be used to support international expansion, such as human resources, technical expertise, or production infrastructure. This can help the company avoid new investments that might not be needed.


As a second step, we can make more efficient use of available assets, for example, by optimizing the marketing budget. Instead of investing in a series of generic marketing activities, we will go and implement targeted and customized activities to reach specific foreign markets, thus increasing the likelihood of successful international expansion and maximizing the return on investment.
Instead of investing in a series of generic marketing activities, we will implement targeted and personalized marketing activities to reach specific foreign markets, thereby increasing the likelihood of success of international expansion and maximizing the profitability of the investment.

Finally, we will go on to identify existing gaps or inefficiencies in the company’s marketing process and integrate solutions to improve them. For example, we may check the brand’s communicative effectiveness or embrace new digital marketing techniques to reach foreign buyers more efficiently.


In summary, an export marketing strategy tailored specifically to your corporate needs can help you make the most of existing resources, optimize the use of the marketing budget, and improve the efficiency of the marketing process thus contributing to the optimization of existing company assets.